STRONG LEGACY OF CRAFTSMANSHIP | FACTORY: STATE-OF-THE-ART PROCESS | A MIX OF MACHINE & HUMAN HANDS
Spread over 18000 sq.ft. area, today the factory is well equipped with a world-class manufacturing process producing over 700 pairs of shoes per day across all categories. The shoes produced here are through a mix of both human hands and machine. With an ambitious target of manufacturing over 2000 pairs per day in the next 5 years the company hopes to expand its manufacturing facility.
According to Mr. Chander, "The footwear industry has undergone a phenomenal transformation in the last decades. Today customer wants to keep a variety of footwear to suit all occasions. Owing to the Retail boom, the market dynamics have changed and consumer is the king and is spoilt for choice. All footwear companies are vying with each other to impress the customers with whacky colors, chic designs et al. Hence competition has got hotter which is also healthy. The un-organised sector too is evolving. Hence we are fully geared to cater to a variety of needs of consumers giving international quality at an Indian price.